CEO Activism: What We Have Learned So Far in 2017

October 04, 2017

CEO Activism: What We Have Learned So Far in 2017

I wanted to share this piece I wrote for Harvard Business Review on what we have learned about CEO and corporate activism so far. We’ve been consistently monitoring the dynamic of CEOs speaking out on some of the hot button issues of the day. In addition to the market research we have done, we analyzed corporate and CEO responses to each of the contentious issues in 2017, whether it was the travel ban, climate change withdrawal, Charlottesville, etc. It is important for companies to understand the patterns in how companies are responding in order to determine if they want to walk that tightrope or not.

Here it is.

Enjoy.

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Leslie Gaines-Ross
Leslie Gaines-Ross
lesliegainesross@gmail.com

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of reputations.

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