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What can business do to improve its reputation? Let’s face it, this election year has not been kind to business’s image. Anti-establishment rhetoric dominated both parties and the target was not just the political but the business establishment as well.To improve the standing of business,...

Reputation Institute recently released a study on reputation risk. They looked at 154 companies across seven industries, accounting for more than 100,000 ratings across five major global markets, to ascertain the most common risks. The six top reputation risks are:Product defects/recalls Turnover of talent,...

As I was preparing for a recent presentation on trends in the corporate world, I came across this quote from Howard Schultz, CEO of Starbucks. The article was about how he showed up in Rufus King Park in Jamaica, Queens with rapper Common to nudge...

Fall is here, or at least the end of summer. I have to get back into posting on my blog. So here I am on a sunny Sunday before I dive into some work before Monday morning arrives.I wanted to post about this fantastic interview...

An interesting new study recently surfaced showing how major corporations are under pressure to weigh in on social issues —Taking a Stand: How Corporations Speak Out on Social Issues, from the Public Affairs Council. Nearly 100 companies across several sectors found that in the past three...