safeguarding reputation

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29 Nov Page One

I judge my own reputation oftentimes by where my work on reputation shows up in Google. As we say, Google is not a search engine but a reputation management system. As the holiday weekend is ending, I thought I would spend a few moments typing...

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30 Aug Reputacion in Mexico

Just returned from Mexico City where Weber Shandwick opened a new office as part of our LatAm network.  We held a terrific event to officially officially declare that we are open for business! At the spectacular breakfast event, we released our results on CEO and corporate...

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17 Nov Holiday reputation of retailers needs protecting

Some new research just came out from Toluna Research for about consumer perceptions of big and small retailers this holiday season. Because of the recent spate of big retailer security breaches, consumers are expressing great concern. 69% are concerned about security when shopping online this...

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19 Oct Compliments for reputation-building

There are many ways to rebuild reputation but one way that companies might consider when recovering from a crisis is developing a Compliments page where employees and non-employees can anonymously thank those front line or other employees for doing their jobs well and conscientiously. I spoke to...

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11 Aug Politicizing reputation

        One of the trends I talk about when it comes to reputation is how politics is no longer a strange bedfellow to companies.  Companies and their leaders now find themselves taking sides on climate change, same-sex marriage, immigration, gun control and a host of other...

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21 Jun Toronto Musings

Had a terrific visit to Weber Shandwick Toronto this week. My colleagues hosted a breakfast to discuss the new rules of engagement for employee engagement and reputation and I shared the platform with my colleague Kate. We met some terrific clients and had some very...

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