Research

Pretty surprising to learn how the convention of naming hurricanes impact death rates. Hurricanes named after women result in more deaths. A study by the National Academy of Sciences found that feminine-named hurricanes cause people to take them less seriously than masculine-named hurricanes. People are less prepared when...

What’s on the docket for reputation watchers? Here are my predictions, reflections and thoughts on what’s ahead in 2015 and beyond. This was just posted today on HuffingtonPost.The Reputation of Things. This year the term reputation was everywhere. It was no longer primarily reserved for...

A Society Brand. That's an interesting way of phrasing the importance of corporate responsibility for companies and its impact on stakeholders. An article in PRWeek described a study by StockWell where they interviewed 26 financial leaders in the UK -- financial analysts, investment bankers,  investors, brokers,...

Some new research just came out from Toluna Research for web.com about consumer perceptions of big and small retailers this holiday season. Because of the recent spate of big retailer security breaches, consumers are expressing great concern. 69% are concerned about security when shopping online this...