Research

Like many people, I've been following the Lufthansa crisis non-stop as more information continues to surface. A recent article in Quartz on the horrific tragedy reminded me of the excellent work that comes out of Oxford Metrica, an analytics and advisory firm on reputational issues. I...

As you may know, I've been interested in the topic of corporate vs. brand reputation for a long long time. With all the choices that consumers have today when selecting products and services,  a changing roster of criteria now factor into purchase decision-making. In addition to price and...

The Great Place to Work Institute has officially declared the arrival of the Great Workplace Era. Their research director, Ed Frauenheim, wrote about it in Workforce and I’m all ears if it is true. As they see it, “Increasingly, workplaces will make the world better...

In our new global research on CEO reputation that we just released, we asked several questions on corporate reputation in general.  How could I resist? Interestingly, nearly nine in 10 executives (86%) consider the reputations of their companies to be strong. However, fewer than four...