Research

As you know if you follow me, I am particularly intrigued by this newest strain of CEO visibility and engagement which has emerged and is rapidly evolving – CEO activism. We at Weber Shandwick along with KRC Research have been examining this phenomenon for some...

Gosh, it’s been a while since I posted. It’s been a nonstop quarter and I feel like I can breathe this weekend. So I thought I’d mention a few things that have been on my radar reputation-wise.First, Harris Poll RQ released their 2017 corporate reputation...

Here are three recent pieces reflecting on CEO activism since the president's executive order on immigration. One I wrote for HBR and the other two are full of compelling arguments about whether CEOs should speak up or not, should be on the president's advisory council or not....

Here we are at a most pivotal point in America’s history. Donald Trump, perhaps one of the most surprising people to have ever been elected President of the United States, will soon be inaugurated.For better or worse, the reputation of this nation hangs in the...

Reputation Institute recently released a study on reputation risk. They looked at 154 companies across seven industries, accounting for more than 100,000 ratings across five major global markets, to ascertain the most common risks. The six top reputation risks are:Product defects/recalls Turnover of talent,...