Reputation Management

Here are three recent pieces reflecting on CEO activism since the president's executive order on immigration. One I wrote for HBR and the other two are full of compelling arguments about whether CEOs should speak up or not, should be on the president's advisory council or not....

Here we are at a most pivotal point in America’s history. Donald Trump, perhaps one of the most surprising people to have ever been elected President of the United States, will soon be inaugurated.For better or worse, the reputation of this nation hangs in the...

What can business do to improve its reputation? Let’s face it, this election year has not been kind to business’s image. Anti-establishment rhetoric dominated both parties and the target was not just the political but the business establishment as well.To improve the standing of business,...

"For reputation is a funny thing. Scandal can destroy it overnight, of course, and the foundation’s trustees might fairly argue that their cautious approach has avoided that fate. But reputation can also slip away, unnoticed, as the world’s attention shifts elsewhere." This was a closing quote...

I judge my own reputation oftentimes by where my work on reputation shows up in Google. As we say, Google is not a search engine but a reputation management system. As the holiday weekend is ending, I thought I would spend a few moments typing...

Just returned from Mexico City where Weber Shandwick opened a new office as part of our LatAm network.  We held a terrific event to officially officially declare that we are open for business! At the spectacular breakfast event, we released our results on CEO and corporate...

One of the findings from our study on the CEO Reputation Premium has to do with the perceived strength of respondents' corporate reputations. Less than 4 in 10 global executives (38%) said that their corporate reputations were "very" strong. The fact that another one in two (48%)...