Reputation building

On top of everything else, CEOs are now the new HR Directors. In a study conducted by Universum, many leaders assign the CEO as primarily talent magnet. CEOs share this responsibility with marketing who help shape the employer brand through communications, social media and customer-facing...

I have written before on this blog about how difficult it is for companies to build a reputation, tell their story or even apologize in a time of crisis when we live in a world of hyper-distraction. Who remembers when they last finished an article...

One of the findings from our study on the CEO Reputation Premium has to do with the perceived strength of respondents' corporate reputations. Less than 4 in 10 global executives (38%) said that their corporate reputations were "very" strong. The fact that another one in two (48%)...

In our new global research on CEO reputation that we just released, we asked several questions on corporate reputation in general.  How could I resist? Interestingly, nearly nine in 10 executives (86%) consider the reputations of their companies to be strong. However, fewer than four...

The Reputation Institute (RI) has built an entire franchise around how the reputation of the world's largest companies are perceived by consumers around the world. When RI was asked to take a look at the CEOs ranked by Harvard Business Review for providing the greatest contribution to...