Reputation building

The universe of female executives and CEOs is very small: Just 5% of U.S. FORTUNE 500 and 4% of FTSE companies are run by women. On a global basis, just 9% of CEOs and managing directors are women.  We at Weber Shandwick just recently released our own information...

Heard about this site that Republican presidential hopeful Carly Fiorina launched. It is titled FromSecretarytoCEO. It is one way to control your narrative. She uses quotes from prior jobs and media coverage to persuade visitors that she has the chops to run the nation. And she...

Have you wondered like me why firms that are good end up being good targets? Is being number 2 easier than being number 1? Maybe so. Fortune calls this the “good company, good target” phenomenon. In short, the more virtuous the company, the more problematic....

Was reading an article in Fortune by Jennifer Reingold about Angela Ahrendts, the senior vice president of online and retail stores at Apple.  For those unfamiliar, she was the CEO of Burberry before going to Apple. There are several terrific quotes about building a great culture and initiatives to...

Can art shape your reputation? I had not thought about it but after reading this piece in the Financial Times, it absolutely makes sense. According to the article, institutions are increasingly selecting art not just as decoration but as reputation-maker and creativity-inspirer.  The article talks about companies...