Reputation building

CEOs are taking their jobs as chief recruitment officers seriously. An article in this week’s WSJ described how CEOs are spending more time on campus grounds. The lead example was from Cargill’s CEO who literally calls candidates to seal the deal. The CEO, David MacLennan,...

Here we are at a most pivotal point in America’s history. Donald Trump, perhaps one of the most surprising people to have ever been elected President of the United States, will soon be inaugurated.For better or worse, the reputation of this nation hangs in the...

What can business do to improve its reputation? Let’s face it, this election year has not been kind to business’s image. Anti-establishment rhetoric dominated both parties and the target was not just the political but the business establishment as well.To improve the standing of business,...

Weber Shandwick’s annual calculation of reputation loss – the “stumble rate” – finds the lowest rate of loss since we began calculating and tracking this rate back in 2010. During 2015, just about one-quarter of the world’s largest companies lost their esteemed status as the...