Parent Brand

As I was preparing for a recent presentation on trends in the corporate world, I came across this quote from Howard Schultz, CEO of Starbucks. The article was about how he showed up in Rufus King Park in Jamaica, Queens with rapper Common to nudge...

Came across an illuminating research report by Stanford Business School, Trust and Consequences: A Survey of Berkshire Hathaway Operating Managers, by David Larcker and Brian Tayan. They surveyed the CEOs of approximately 80 Berkshire Hathaway subsidiaries. It's an ingenious idea because how often have business people...

As you may know, I've been interested in the topic of corporate vs. brand reputation for a long long time. With all the choices that consumers have today when selecting products and services,  a changing roster of criteria now factor into purchase decision-making. In addition to price and...