industry reputation

Stumble Rate 2016 chart[5] copy

27 Feb The Freefalling Reputation Stumble Rate

Weber Shandwick’s annual calculation of reputation loss – the “stumble rate” – finds the lowest rate of loss since we began calculating and tracking this rate back in 2010. During 2015, just about one-quarter of the world’s largest companies lost their esteemed status as the...

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goldfish

23 May Goldfish have longer attention spans than us. Go figure.

I have written before on this blog about how difficult it is for companies to build a reputation, tell their story or even apologize in a time of crisis when we live in a world of hyper-distraction. Who remembers when they last finished an article...

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13 Mar What goes into corporate reputation?

In our new global research on CEO reputation that we just released, we asked several questions on corporate reputation in general.  How could I resist? Interestingly, nearly nine in 10 executives (86%) consider the reputations of their companies to be strong. However, fewer than four...

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17 Nov Holiday reputation of retailers needs protecting

Some new research just came out from Toluna Research for web.com about consumer perceptions of big and small retailers this holiday season. Because of the recent spate of big retailer security breaches, consumers are expressing great concern. 69% are concerned about security when shopping online this...

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02 Sep High cost of reputation loss in China

Reputation loss is everywhere. Just saw this article about reputational issues in China and the importance of building trust in products and services and providing a foundation built on social responsibility. "According to official data, corporate trust failures in China are causing economic losses of...

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