corporate responsibility

Have you wondered like me why firms that are good end up being good targets? Is being number 2 easier than being number 1? Maybe so. Fortune calls this the “good company, good target” phenomenon. In short, the more virtuous the company, the more problematic....

Just Capital, an independent non-profit co-founded in 2014 by billionaire hedge fund manager Paul Tudor Jones II, just released a survey among 43,000 Americans on how well corporate America is doing. The consensus seems to be not so well. Only 41% of all Americans reported that they...

Can art shape your reputation? I had not thought about it but after reading this piece in the Financial Times, it absolutely makes sense. According to the article, institutions are increasingly selecting art not just as decoration but as reputation-maker and creativity-inspirer.  The article talks about companies...

Terrific article from Working Capital Review on research that has been done on how reputation ratings can get companies to change their behavior. As we all know, consumers use ratings all the time now to determine whether they should buy from particular companies depending on how...

As you may know, I've been interested in the topic of corporate vs. brand reputation for a long long time. With all the choices that consumers have today when selecting products and services,  a changing roster of criteria now factor into purchase decision-making. In addition to price and...

The Reputation Institute (RI) has built an entire franchise around how the reputation of the world's largest companies are perceived by consumers around the world. When RI was asked to take a look at the CEOs ranked by Harvard Business Review for providing the greatest contribution to...