Corporate brand

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03 Apr Company behind the Brand Matters

As you may know, I've been interested in the topic of corporate vs. brand reputation for a long long time. With all the choices that consumers have today when selecting products and services,  a changing roster of criteria now factor into purchase decision-making. In addition to price and...

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29 Dec What’s Ahead for Reputation in 2015

What’s on the docket for reputation watchers? Here are my predictions, reflections and thoughts on what’s ahead in 2015 and beyond. This was just posted today on HuffingtonPost.The Reputation of Things. This year the term reputation was everywhere. It was no longer primarily reserved for...

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02 Sep High cost of reputation loss in China

Reputation loss is everywhere. Just saw this article about reputational issues in China and the importance of building trust in products and services and providing a foundation built on social responsibility. "According to official data, corporate trust failures in China are causing economic losses of...

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