Corporate brand


15 Nov Company behind the brand matters

Came across an illuminating research report by Stanford Business School, Trust and Consequences: A Survey of Berkshire Hathaway Operating Managers, by David Larcker and Brian Tayan. They surveyed the CEOs of approximately 80 Berkshire Hathaway subsidiaries. It's an ingenious idea because how often have business people...

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01 Aug Global Corporate Art Collections as Reputation-Makers

Can art shape your reputation? I had not thought about it but after reading this piece in the Financial Times, it absolutely makes sense. According to the article, institutions are increasingly selecting art not just as decoration but as reputation-maker and creativity-inspirer.  The article talks about companies...

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23 May Goldfish have longer attention spans than us. Go figure.

I have written before on this blog about how difficult it is for companies to build a reputation, tell their story or even apologize in a time of crisis when we live in a world of hyper-distraction. Who remembers when they last finished an article...

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03 Apr Company behind the Brand Matters

As you may know, I've been interested in the topic of corporate vs. brand reputation for a long long time. With all the choices that consumers have today when selecting products and services,  a changing roster of criteria now factor into purchase decision-making. In addition to price and...

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29 Dec What’s Ahead for Reputation in 2015

What’s on the docket for reputation watchers? Here are my predictions, reflections and thoughts on what’s ahead in 2015 and beyond. This was just posted today on HuffingtonPost.The Reputation of Things. This year the term reputation was everywhere. It was no longer primarily reserved for...

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