Corporate brand

White wrinkled sheet of paper with inscription "Reputation" isolated on black

16 Jan Small and Mid-Cap Company Reputation

Always enjoy finding some new data on the value of corporate reputation among different subsets of companies. Small and mid-cap companies believe that 28% of their value is attributable to reputation. Thus, the total value of corporate reputation for all UK listed companies could be...

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15 Nov Company behind the brand matters

Came across an illuminating research report by Stanford Business School, Trust and Consequences: A Survey of Berkshire Hathaway Operating Managers, by David Larcker and Brian Tayan. They surveyed the CEOs of approximately 80 Berkshire Hathaway subsidiaries. It's an ingenious idea because how often have business people...

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01 Aug Global Corporate Art Collections as Reputation-Makers

Can art shape your reputation? I had not thought about it but after reading this piece in the Financial Times, it absolutely makes sense. According to the article, institutions are increasingly selecting art not just as decoration but as reputation-maker and creativity-inspirer.  The article talks about companies...

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23 May Goldfish have longer attention spans than us. Go figure.

I have written before on this blog about how difficult it is for companies to build a reputation, tell their story or even apologize in a time of crisis when we live in a world of hyper-distraction. Who remembers when they last finished an article...

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03 Apr Company behind the Brand Matters

As you may know, I've been interested in the topic of corporate vs. brand reputation for a long long time. With all the choices that consumers have today when selecting products and services,  a changing roster of criteria now factor into purchase decision-making. In addition to price and...

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