Company behind the brand

As I was preparing for a recent presentation on trends in the corporate world, I came across this quote from Howard Schultz, CEO of Starbucks. The article was about how he showed up in Rufus King Park in Jamaica, Queens with rapper Common to nudge...

Came across an illuminating research report by Stanford Business School, Trust and Consequences: A Survey of Berkshire Hathaway Operating Managers, by David Larcker and Brian Tayan. They surveyed the CEOs of approximately 80 Berkshire Hathaway subsidiaries. It's an ingenious idea because how often have business people...

As you may know, I've been interested in the topic of corporate vs. brand reputation for a long long time. With all the choices that consumers have today when selecting products and services,  a changing roster of criteria now factor into purchase decision-making. In addition to price and...

Someone recently said something to me that had me thinking. They were describing a CEO and said that they were amazed how willing he was to show his vulnerabilities. Leadership humility is very attractive these days because so many CEOs and leaders are being cut...

Fake commentary. This weekend I received constant fake commentary to my blog -- every minute. I deleted over 1000 or more in the end. I just could not believe that anyone cares enough to assault my blog like that but apparently wordpress has been having these...

I often get asked how entrenched CSR/corporate social responsibility is in America. Afterall, CSR activities and behavior are an important driver of reputation. From my travels, I used to think that CSR was more deeply embedded in European company thinking but over the past few...