Brands

Caught up on some reading this week. Lucky me. One study comes from Echo Research and Reputation Dividend. They found that corporate reputations contribute to a total of $3.2 TRILLION to market cap in the S&P 500. Big number. Reputation Institute released a new global survey report...

It is not every day that I read an article several times over and then take notes. That is what I did after reading Graeme Trayner’s paper presented at the Annual Market Research Society Conference, March 2012. Its title is “Emblems and Shortcuts: Rethinking Corporate...

Just finished reading the new IBM CEO survey, Leading Through Connections. There is alot of great information about how CEOs see the world, particularly the new workforce. Instead of the usual command and control state of affairs, CEOs now realize that they will be building...

The New York Times had a very interesting article yesterday for a variety of reasons. But one reason that hit the spot was about how consumers make decisions and how the author went about choosing the right baby formula for his infant. After he and his...

Prophet, a brand consultancy, released its recent reputation survey today. The survey was conducted among over 5,000 consumers in the U.S. Among the most important drivers of reputation rankings were:Is a company whose products and services make a difference in my life Is a company that inspires me Gives...

Just was forwarded an interesting study out of Northwestern's Kellogg school. It found that the share price of a company that is being boycotted drops nearly one percent for EACH day of national print media coverage. Ever wondered what happens when those protesters zero in...