Boosting Brand Reputation

February 18, 2011

Boosting Brand Reputation

MIT Sloan Management Review and Boston Consulting just launched a new study that found that nearly 7 in 10 companies intend to accelerate their investment in sustainability this year. The global survey among 3,100 corporate leaders also found that improved brand reputation is the biggest benefit of addressing sustainability….nearly 50% agree that this is true.  Brand reputation seems to be the bottom line these days.

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Leslie Gaines-Ross
Leslie Gaines-Ross
lesliegainesross@gmail.com

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of reputations.

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