Yesterday turned out to be a fun day. I was a panelist at BlogHer Business ’08 conference in New York City. BlogHer is a community of women bloggers and the annual conference has become quite successful. The case studies presented were truly amazing.I was joined by fellow panelists Mary Clare Hunt (www.ecolutionarySelling.com), Janet Eden-Harris (CEO of Umbria) and Tara Anderson (evangelist for Lijit) and moderator Elana Centor (blogger and independent marketing consultant). Our topic was “Who You Are, Not What You Do.” However, it was fairly obvious to all us gals that we do what we are. As panelists, we were passionate about our jobs and what we were advocating (whether it was sustainability, reputation, online research, and start-ups). The audience was equally passionate, engaged and articulate about their entrepreneurial enterprises, blogs, or businesses. Lots of companies were there in support – Google, Hearst Digital, Fast Company, Kodak, Wiggly Wigglers, General Motors, Graco, HP. Although us panelists were not sure how all of our disparate jobs were going to tie together for the panel discussion, Elana made it seamless and fluid. I could tell that we all had fun which surprised us all. Of course, I got to talk about reputation and how to manage it online and offline. My company Weber Shandwick videoed the entire conference so it should be available online shortly. Take a look. I will post the link once I get it.