Best CEOs — Keeping Out of Trouble

April 04, 2010

Best CEOs — Keeping Out of Trouble

    Barron’s released its list of best CEOs this past week.  I thought one of the criteria for making the list was telling — identifying CEOs who kept their companies out of trouble. As we have reported before on this blog, nearly one out of two companies stumbled and lost their industry #1 status in the Fortune World’s Most Admired Companies report this year (Weber Shandwick’s Stumble Rate).  No doubt about it, 2010 will be the year of Reputation Rebuild. I’m ready for it.

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Leslie Gaines-Ross
Leslie Gaines-Ross

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of reputations.

  • Kirk Hazlett, APR, Fellow PRSA
    Posted at 18:26h, 04 April Reply

    It’s a sad state of affairs, though, when CEO recognition is based in part on not having done BAD (things) or BADLY (performance-wise). How much lower can we set the bar?

  • Ann Graham
    Posted at 20:51h, 10 April Reply

    This picture is fabulous!

  • Dr. Leslie Gaines-Ross
    Posted at 19:03h, 11 April Reply

    It really is an amazing picture. I dont know how I overlooked it all these years. Best, lgr

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