Barcelona Bella

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February 28, 2009

Barcelona Bella

Delightful dinner in Barcelona. Engaging conversation about online reputation management and who is driving the news today. An editor of a well-known Spanish newspaper asked me how people could be satisfied getting their news from blogs and Twitter instead of from the heavily researched and reported media. Not to be too glib, I told him that I have seen research that said that the vast majority of people did not care where they got their news. They no longer trusted sacred institutions as they used to. And in reality, how could they after witnessing the leadership bankruptcy and unaccountability we have seen over the past few months. People would rather assemble their own news and information from the sources they trust. The news of the USAirways 1549 flight that landed successfully in the Hudson was captured on Twitter before the traditional media had the story. Similarly with the recent Turkish Airlines flight crash in Amsterdam from what I hear. How do we manage reputations when others own them first?
Although it is still winter, Barcelona is bella. People are outside, walking the streets, eating tapas and clearly enjoying themselves. A nice change. The economy does not seem to be wearing everyone out.

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Leslie Gaines-Ross
Leslie Gaines-Ross
lesliegainesross@gmail.com

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of reputations.

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