Balancing CEO Visibility

September 25, 2009

Balancing CEO Visibility

I was glad to read an article in the Financial Times by Richard Milne about leaders balancing their internal and external communications now that we are moving beyond the downturn. If you are a regular reader of this blog, you know that I have noted that CEOs are just starting to take steps back into the sunlight (ever so lightly). Many CEOs worked hard at boosting their internal communications over the past year but now is the time to begin planning a more visible external role. See a quote from the article below:

“After bunkering down for most of the past year, leaders need to start to peer out of the parapet as a possible recovery beckons. It is a time to stop being introspective and look outside to see what is happening.”

The choice of words is right — peering! CEOs should be taking a look out the window and taking small steps towards engaging external constituencies through a wide variety of channels now that a recovery is on the horizon.

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Leslie Gaines-Ross
Leslie Gaines-Ross
lesliegainesross@gmail.com

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of reputations.

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