A Retrievable Reputation
In an article today on the hiring of a new CEO at American Apparel, I came across this quote from someone at a consulting firm commenting on the transition and the impact on the brand reputation: “The brand is actually a fairly decent brand. It’s a retrievable brand…” I had never really heard of someone referring to a reputation as retrievable or irretrievable. Recoverer vs. Non-Recoverer, yes. It actually makes sense because according to the dictionary, retrieving is synonymous with “bringing back to a former and better state,” “making amends for,” making good or repairing,” and “rescuing.” All of these terms describe what it means to retrieve a reputation that’s been lost or lost its way. An apt phrase.