A reputational cleanse anybody?

June 30, 2013

A reputational cleanse anybody?

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Living in New York City forces one to notice that everyone seems to be on a cleanse. I passed a colleague’s desk the other day and she had these two little medicinal bottles next to her laptop that she was taking for a one day cleanse. When I get my coffee in the morning, there is an Organic Avenue store next to it which is always packed with people buying cleanse-related products, foods and liquids. It’s all the rage I guess. It got me to thinking that perhaps companies should consider the reputation cleanse. This would be a multi-day process by which companies review all their vulnerabilities and pain points and rid themselves of toxins. Companies could detox quickly andd focus on their inner strengths and purities. They’d get leaner and return to the building blocks on which they were founded. Instead of talking about reputation restoration, maybe its time to talk about reputation revitalization (the byproduct of a reputational cleanse!). Anyhow, just kidding but there’s some truth in all this…..time to get rid of what ails companies and maintain their optimal health and well-being.

 

 

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Leslie Gaines-Ross
Leslie Gaines-Ross
lesliegainesross@gmail.com

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of reputations.

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