A Lovesick Social Executive

June 28, 2011

A Lovesick Social Executive

If you regularly read my blog and know our work on Socializing Your CEO, you know that I follow social CEOs or other executives. Well, this story was not what I was thinking about when we first starting calling for more CEOs to use online technology.

One of China’s most famous investing billionaires (at CDH Investments), announced he was leaving his wife for his mistress on Sino Weibo, China’s version of  Twitter. He said,  “I am giving up everything and eloping with Wang Qin. I feel ashamed and so am leaving without saying goodbye. I kneel down and beg forgiveness!”
Talk about followers.  The famous  investor posted this in May, and within 24 hours it was re-weibo’d (retweeted)  by nearly 60,000 other Weibo users and commented on by another 30,000 others including other Chinese business people. And he continues to wax poetically about his lovesickness. He even did a YouTube video on their version YouKu.  He did lose his job but as we know, love is priceless. Not what we mean when we say that more executives should go “social.”
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Leslie Gaines-Ross
Leslie Gaines-Ross
lesliegainesross@gmail.com

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of reputations.

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