A First 100 Days Tweet Session

February 13, 2016

A First 100 Days Tweet Session

Just this week I was asked for examples of what new CEOs do to mark the end of their first hundred days. I have several examples of letter, emails, memos, and so forth that CEOs have used to inform employees what they’ve learned, what priorities lay ahead and where the challenges are that they collectively face. Today I read about what the new prime minister of Canada, Justin Trudeau, did to mark the end of his first hundred days yesterday (#first100) and wanted to share.  I will also most definitely add to my collection of first 100 day catch-alls. Trudeau conducted a Twitter dialogue and took questions for 45 minutes a la Twitter. The topics range from Star Wars to economics to the difference between a hot dog and a sandwich to what he was getting his wife for Valentine’s Day (no reveal). He also ventured into topics such as Arctic security, gay rights, taxes, national security and youth unemployment. A few short videos to answer questions were also entered into his #first100 feed.

Bravo to Trudeau for being a social prime minister and taking his message to the people — his prime constituency.

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Leslie Gaines-Ross
Leslie Gaines-Ross
lesliegainesross@gmail.com

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of reputations.

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