99? Tips on Safeguarding and Recovering Reputation

March 25, 2008

99? Tips on Safeguarding and Recovering Reputation

It seems that the world has gone list crazy. Everywhere I turn I see 10 best ways to do this or that. I thought I would take my list for safeguarding and recovering reputation and add it to the listmania. When I searched google for “top 10” I found 499,000,000 mentions. Just that number alone seems to be deliberately set. Perhaps I should come up with 99 tips on protecting reputation. I don’t think I have 99 tips but I bet if I got started, I could get close. But for now, here is a list of 19 tips….hope this satisfies the world’s ranking urge (and mine).

  1. Don’t leave your reputation up to the roll of the dice
  2. CEOs must be the first line of defense
  3. Communicate in heavy doses
  4.  Pay attention to your employees’ vital signs
  5. Think of stakeholders as your electorate
  6. Remember no reputation is bulletproof
  7. Multiply all the bad news you hear by 10
  8. Don’t forget that we all live in glass houses – there are no secrets
  9. Inoculate your reputation – build a reservoir of goodwill before you need it
  10.  Shift focus from what has happened to what should happen next
  11. Don’t underestimate your competitors or critics
  12. Recovery is continuous with no short cuts or days off stay the course
  13. Don’t let the Internet’s allure blind you
  14. Each crisis has its own rhythm
  15. Don’t believe your own propaganda
  16. Use the “R” word (recovery) judiciously
  17. Second chances are rarely a matter of luck – don’t waste them
  18. Spin gold from clay – turn crisis into opportunity
  19.  Restoring reputation is an epic voyage
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Leslie Gaines-Ross
Leslie Gaines-Ross

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of reputations.

  • Sean Findlen
    Posted at 15:45h, 25 March Reply

    You never know — nineteen could be the new ten. Excellent pointers.

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